Self-assessment
A maturity model does not measure how well a company performs, but which capabilities it has
Before you start, here is what you get: a reading of your organisation's capabilities to manage customer experience across channels, your maturity level on a 0 to 5 scale, compliance per dimension and the gaps worth tackling first.
The 8 dimensions you will assess
Business strategy
Channel management
Customer experience
People and culture
Data and analytics
Processes
Technology
Brand management
How it works
Your company context
Industry, market and your role. No sensitive data.
8 stages of statements
You read each statement and choose the option that describes your company today.
Instant report
Maturity level from 0 to 5, compliance per dimension and prioritised gaps.
The answer scale
- 0Does not meet the criterion
- 1Meets it insufficiently
- 2Meets it sufficiently
- 3Meets it well or fully
8 dimensions · ~10 minutes · instant results. Every assessment is private, saved to your account so you can pick it up where you left off. The questionnaire itself is currently available in Spanish.